Travellers had the opportunity to meet the actor and win movie merchandise
Ajay Devgn
Mumbai Duty Free recently collaborated with Bollywood star Ajay Devgn ahead of the release of his new movie ‘Bholaa’, providing an opportunity for both brands to bring the world of travel, lifestyle, and entertainment to the Chhatrapati Shivaji Maharaj International Airport shopping experience.
As part of the partnership, travellers and shoppers had the opportunity to meet, interact and take selfies with Devgn when he visited the Mumbai Duty Free store on 23 March. During the event, travellers shopping at Mumbai Duty Free had the chance to win exclusive Bholaa merchandise and movie tickets.
Mumbai Duty Free Vice President of Marketing and Strategic Partnerships, Amit Butani said: “At Mumbai Duty Free, we’re always looking for ways to enhance the shopping experience for our customers. The upcoming film Bholaa is the perfect fit for our brand, as it brings together travel, lifestyle, and entertainment in a way that our customers can relate to.
“This marketing initiative is a testament to our commitment to providing credible, exciting opportunities for our customers. We’re thrilled to bring this film to life through our stores and look forward to seeing the impact it has on our customers.”
