Mumbai Duty-Free and Ajay Devgn’s highly-anticipated movie “Bholaa” joined forces to take customers on a world of excitement and adventure. This collaboration provided an excellent opportunity for both brands to bring the world of travel, lifestyle, and entertainment to the airport shopping experience.
As part of this exclusive partnership, travellers and shopaholics had the opportunity to meet and interact with the Bollywood superstar Ajay Devgn himself. He visited the Mumbai Duty-Free store on the 23rd of March, took selfies and brought a touch of entertainment to the airport. Travellers shopping at Mumbai Duty Free will have the chance to win exclusive “Bholaa” merchandise and movie tickets.
Speaking about this unique campaign, Amit Butani, Vice President of Marketing and Strategic Partnerships, shares, “At Mumbai Duty-Free, we’re always looking for ways to enhance the shopping experience for our customers. The upcoming film “Bholaa” is the perfect fit for our brand, as it brings together travel, lifestyle, and entertainment in a way that our customers can relate to. This marketing initiative is a testament to our commitment to providing credible, exciting opportunities for our customers. We’re thrilled to bring this film to life through our stores and look forward to seeing the impact it has on our customers.”
WHAT – Mumbai Duty Free x Bholaa
WHEN – 23rd March
WHERE – Mumbai Duty-Free Store at the Chhatrapati Shivaji Maharaj International Airport.
