Amit Butani, Vice President of Marketing and Strategic Partnerships at Mumbai Duty Free reports ‘significant recovery’ in Indian domestic travel. Here he offers DFNI’s Lisa Moore some key insights into that recovery
Indian domestic travel is driving significant recovery at Mumbai Duty Free’s (MDF) key locations, helping to offset the continued slump in international travel, which remains 10-15% lower compared to 2019, according to Amit Butani, MDF’s Vice President of Marketing and Strategic Partnerships.
Despite the slower recovery in international routes, Butani says the business has recorded buoyant sales courtesy of innovative marketing campaigns successfully engaging customers.
“These efforts have helped us to reach new audiences and increase our average ticket value. Two standout campaigns include our Shop and Win Festival, which offered quality giveaways, and our Golden Ticket Campaign, in which we gave away 1kg of gold and vouchers worth INR 5 lakh (worth a little more than US$6 at the time of publishing). Additionally, we have expanded the range of products offered at MDF to include more varieties and domains beyond liquor,” Butani says.
